Coca-Cola all-hands meeting "VISION FORWARD" A concentrated effort brought warm feedback from leading employees accustomed to the best and also propelled Estonia as a startup country into the PR spotlight.
In extremely tight organizing times and amidst the confrontation of Russian and Polish giants, two Estonian agencies joined forces to arrange an unprecedented corporate event for the 700 top executives of Coca-Cola. Smooth delivery of a forward-looking key message across over 50 presenters and 800 slides was essential, alongside incorporating the future-oriented theme into venues, production, and entertainment activities. In addition to discussing future environmentally friendly packaging solutions, we added a local dimension to the future discourse by creating a "Tomorrowland" demo area showcasing the latest technologies and innovative Estonian companies, where guests could test new Freestyle beverage dispensers and sample potential new Coca-Cola flavors in development. We introduced guests to various Estonian e-solutions and 8 exciting domestic start-ups.
Commission: Coca-Cola
Team: